:root{--ink:#173e35;--text:#53645e;--teal:#087c6d;--paper:#fcfbf8;--line:#d9e1d9;--wash:#edf2ec}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:24px}body{margin:0;background:var(--paper);color:var(--ink);font-family:Arial,Helvetica,sans-serif;-webkit-font-smoothing:antialiased}a{color:inherit;text-underline-offset:4px}button,input,textarea{font:inherit}button,a,input,textarea,summary{-webkit-tap-highlight-color:transparent}a:focus-visible,button:focus-visible,input:focus-visible,textarea:focus-visible,summary:focus-visible{outline:3px solid var(--teal);outline-offset:5px}.wrap{max-width:1180px;margin:auto;padding-inline:30px}.review-bar{padding:10px 24px;text-align:center;background:#173e35;color:#fff;font-size:11px;letter-spacing:.8px}.review-bar a{margin-left:25px}header{display:flex;align-items:center;justify-content:space-between;min-height:110px;gap:25px}header img{display:block}nav{display:flex;gap:27px;font-size:13px}nav a{text-decoration:none}nav a:hover{text-decoration:underline}.skip{position:absolute;left:20px;top:-100px;background:white;z-index:10;padding:15px}.skip:focus{top:12px}.hero{padding-top:62px;padding-bottom:65px;display:grid;grid-template-columns:1.25fr 1fr;gap:70px;align-items:center}.eyebrow{font-size:10px;letter-spacing:1.7px;font-weight:700;color:var(--teal);line-height:1.6;margin:0 0 23px}h1{font-size:clamp(36px,4vw,56px);font-weight:600;line-height:1.08;letter-spacing:-2.2px;margin:0 0 25px}h2{font-size:clamp(27px,3vw,38px);letter-spacing:-1.2px;line-height:1.18;font-weight:500;margin:0 0 22px}h3{font-size:20px;letter-spacing:-.4px;line-height:1.3;margin:0 0 15px}p{font-size:15px;line-height:1.8;color:var(--text);margin:0 0 18px}.lead{font-size:17px;line-height:1.7}.small{font-size:12px;line-height:1.65}form{margin-top:25px}form>label{display:block;font-size:12px;margin-bottom:9px}.input-row{display:flex;background:white;padding:6px;border:1px solid #a6bab0;border-radius:8px;gap:8px;box-shadow:0 7px 24px #193f3510}.input-row input{min-width:0;width:100%;border:0;background:transparent;padding:12px 8px;color:var(--ink)}button,.button{background:var(--teal);color:#fff;border:0;border-radius:5px;padding:17px 20px;cursor:pointer;font-size:13px;white-space:nowrap;text-decoration:none;display:inline-block;font-weight:600}button:hover,.button:hover{background:#075f54}#url-note{margin:12px 0}#url-error:not(:empty){color:#9c3225;font-size:13px;margin-top:10px}.text-link{font-size:13px;font-weight:600}.journey{padding:30px 30px 22px;border:1px solid #cad8cd;border-radius:16px;background:linear-gradient(145deg,#eff4ed,#e0eae1);box-shadow:0 20px 45px #173e3508;transform:rotate(1deg)}.journey-top{display:flex;justify-content:space-between;font-size:10px;letter-spacing:1.4px;padding-bottom:27px}.journey h2{font-size:31px;letter-spacing:-1px}.journey ol{list-style:none;padding:0;margin:28px 0}.journey li{background:#ffffffd9;border:1px solid #d4dfd5;border-radius:6px;padding:17px;margin-bottom:9px;font-size:14px;display:flex;gap:18px;align-items:center}.journey li span{font-size:10px;color:var(--teal)}.journey p{font-size:11px;line-height:1.7;margin-bottom:0}.commerce .journey{background:linear-gradient(140deg,#f0ece3,#e7e6d9)}.hvac .journey{background:linear-gradient(140deg,#e9f1ef,#dce9ed)}.contractor .journey{background:linear-gradient(140deg,#f4efe6,#e6e5d6)}.dental .journey{background:linear-gradient(140deg,#edf3ef,#dcebe5)}.anchors{display:flex;gap:30px;border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding-block:20px;font-size:12px;flex-wrap:wrap}.anchors a{text-decoration:none}.anchors a:hover{text-decoration:underline}.section{padding-block:80px}.split{display:grid;grid-template-columns:1fr 1.12fr;gap:90px}.body-large{font-size:18px;line-height:1.85}.tinted{background:var(--wash)}.section-intro{max-width:530px}.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:35px}.card{padding:28px;background:var(--paper);border:1px solid var(--line);border-radius:9px}.number{display:block;font-size:12px;color:var(--teal);margin-bottom:32px;letter-spacing:1px}.card p{font-size:14px;margin-bottom:0}.example{border:1px solid var(--line);border-radius:9px;overflow:hidden;background:white}.example>div{padding:24px}.example>div+div{border-top:1px solid var(--line);background:#edf3ec}.example p{font-size:21px;color:var(--ink);margin:12px 0 0;line-height:1.5}.example-note{font-size:9px;letter-spacing:1px;display:block;padding:14px 24px}.scope{display:grid;grid-template-columns:1fr 1.12fr;gap:90px;border-top:1px solid var(--line)}.scope p{font-size:14px}.scope h3:not(:first-child){margin-top:28px}.scope a{font-size:13px}.worksheet{display:grid;grid-template-columns:1fr 1.2fr;gap:70px}.worksheet-paper{padding:30px;background:white;border:1px solid var(--line);border-radius:10px}.check{display:flex;align-items:flex-start;gap:12px;padding:13px 0;border-bottom:1px solid #e7ece6;font-size:13px;line-height:1.65;cursor:pointer}.check input{accent-color:var(--teal);width:18px;height:18px;flex-shrink:0;margin:2px 0}.notes-grid{display:grid;grid-template-columns:1fr 1fr;gap:15px;margin-top:25px}.notes-grid label{font-size:11px;line-height:1.5}.notes-grid textarea{display:block;width:100%;margin-top:7px;padding:12px;border:1px solid #bdcdc2;border-radius:4px;font-size:12px;resize:vertical;line-height:1.5;color:var(--ink)}.secondary{background:transparent;color:var(--ink);border:1px solid #a7bcb1}.secondary:hover{background:#dce8dc}#progress{margin-top:20px;font-size:12px}.faq{display:grid;grid-template-columns:1fr 1.2fr;gap:70px}details{border-bottom:1px solid var(--line)}summary{cursor:pointer;padding:20px 30px 20px 0;font-size:15px;line-height:1.6;font-weight:600}details p{font-size:14px;padding-bottom:15px}.closing{text-align:center;background:#173e35;border-radius:12px;padding:55px 30px;color:white;margin-bottom:50px}.closing .eyebrow{color:#aad2bc}.closing p{color:#d6e4db}.closing .button{background:#e1ede2;color:#173e35}.related{padding-block:20px 60px;display:flex;align-items:center;gap:30px;flex-wrap:wrap}.related h2{font-size:17px;margin:0 auto 0 0;letter-spacing:0}.related a{font-size:12px}footer{display:flex;justify-content:space-between;gap:20px;border-top:1px solid var(--line);padding-block:27px;font-size:11px}footer span{color:var(--text)}.hub{padding-block:60px 100px}.hub h1{max-width:760px}.hub>.lead{max-width:650px}.hub-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:40px}.hub-card{border:1px solid var(--line);border-radius:10px;padding:28px;background:#edf2ec;text-decoration:none;transition:transform .2s,background .2s}.hub-card:hover{transform:translateY(-4px);background:#e2ecdf}.hub-card h2{font-size:25px}.hub-card>span:last-child{font-size:12px}.print-note{display:none}
@media(max-width:800px){.wrap{padding-inline:22px}header{min-height:100px;align-items:center;gap:20px}header img{width:88px;height:auto}nav{gap:10px;font-size:11px;flex-wrap:wrap;justify-content:flex-end;max-width:210px}.hero{padding-block:35px 40px;grid-template-columns:1fr;gap:35px}h1{font-size:40px;letter-spacing:-1.6px}.journey{transform:none;max-width:none}.journey h2{font-size:28px}.anchors{gap:14px 20px;font-size:11px}.section{padding-block:48px}.split,.scope,.worksheet,.faq{grid-template-columns:1fr;gap:22px}.cards{grid-template-columns:1fr;gap:15px}.card{padding:25px}.number{margin-bottom:19px}.body-large{font-size:16px}.closing{border-radius:0;margin-bottom:30px}.closing h2{font-size:30px}.related{gap:18px;align-items:flex-start;flex-direction:column}.hub-grid{grid-template-columns:1fr 1fr}.hub h1{font-size:39px}.review-bar{font-size:9px;padding:9px}.review-bar a{margin-left:12px}footer{flex-wrap:wrap}.notes-grid{grid-template-columns:1fr}.worksheet-paper{padding:22px}.input-row{gap:4px}.input-row button{font-size:11px;padding:15px 10px}.input-row input{font-size:14px;padding:10px 4px}.lead{font-size:16px}}
@media(max-width:400px){h1{font-size:35px}.hub-grid{grid-template-columns:1fr}.wrap{padding-inline:18px}.input-row{flex-wrap:wrap}.input-row button{width:100%}.input-row input{padding:12px}.review-bar a{display:block;margin:4px 0 0}.journey{padding:25px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important;animation:none!important}}
@media print{@page{margin:16mm}body{background:white}.review-bar,header,footer,.skip,.anchors,.hero,.closing,.related,.url-form,.secondary,#progress{display:none!important}.section{padding:20px 0;break-inside:auto}.wrap{padding:0;max-width:none}.split,.scope,.worksheet,.faq{display:block}.cards{display:block}.card{break-inside:avoid;margin-bottom:12px}.tinted{background:white}h2{font-size:20pt}h3{font-size:13pt}p,.card p,.body-large,details p{font-size:10pt;line-height:1.5}.worksheet-paper{border:1px solid #aaa;break-inside:avoid}.notes-grid textarea{display:none}.print-note{display:block;white-space:pre-wrap;overflow-wrap:anywhere;min-height:35px;font-size:10pt;margin-top:8px}.notes-grid{grid-template-columns:1fr 1fr}.faq{display:none}.check{font-size:10pt}.eyebrow{margin-bottom:10px}.example{break-inside:avoid}}
@media print{main>section:not(#worksheet){display:none!important}#worksheet{padding:0}#worksheet h2{font-size:22pt}#worksheet .worksheet>div:first-child>.eyebrow:before{content:'FreeSEOReport · ';}#worksheet .worksheet>div:first-child>p:not(.eyebrow){display:none}#worksheet .worksheet-paper{margin-top:20px}}
/* Review revision: original industry artwork, fluid layouts and restrained motion. */
.industry-art{margin:0 -30px 24px;overflow:hidden;border-block:1px solid #cfddcf;background:#e4ece2}.industry-art img{display:block;width:100%;height:auto;aspect-ratio:800/420;object-fit:contain;transition:transform .6s cubic-bezier(.2,.7,.2,1)}.journey{transform:none;position:relative;overflow:hidden;box-shadow:0 16px 50px #173e3510}.journey-top{padding-bottom:20px}.journey h2{font-size:28px}.journey ol{margin:20px 0}.journey li{padding:13px 16px}.hero{gap:clamp(30px,5vw,70px);align-items:center;padding-top:45px}.hero>div,.split>div,.scope>div,.worksheet>div,.faq>div{min-width:0}h1,h2,h3{text-wrap:balance}p{ text-wrap:pretty}.input-row input{font-size:16px}.input-row{flex-wrap:wrap}.input-row input{flex:1 1 150px}.input-row button{flex:1 1 175px;min-height:48px}nav a{display:inline-flex;align-items:center;min-height:44px}.anchors{position:sticky;top:0;z-index:5;background:#fcfbf8f5;backdrop-filter:blur(12px);padding-block:4px;gap:8px 25px}.anchors a{display:flex;align-items:center;min-height:48px;position:relative;white-space:nowrap}.anchors a:after{content:'';position:absolute;bottom:4px;left:0;right:0;height:2px;background:var(--teal);transform:scaleX(0);transform-origin:left;transition:transform .25s}.anchors a[aria-current=true]:after,.anchors a:hover:after{transform:scaleX(1)}section[id]{scroll-margin-top:85px}.card{position:relative;transition:transform .28s,box-shadow .28s,border-color .28s}.card .number{width:37px;height:37px;display:grid;place-items:center;border:1px solid #c7d7c9;border-radius:50%;background:#edf2ec}.check{min-height:48px;transition:background .2s,padding .2s}.check:has(input:checked){background:#edf3ec;padding-inline:10px}.check:has(input:checked) span{color:#245846}.notes-grid textarea{font-size:16px}.faq summary{list-style:none;position:relative;padding-right:35px}.faq summary::-webkit-details-marker{display:none}.faq summary:after{content:'+';position:absolute;right:5px;top:17px;font-size:24px;font-weight:400;transition:transform .2s}.faq details[open] summary:after{transform:rotate(45deg)}.faq details[open] p{animation:answer-in .25s ease-out}.button,button{transition:background .2s,box-shadow .2s,transform .2s}.closing{position:relative;overflow:hidden}.closing:before{content:'';position:absolute;width:240px;height:240px;border:1px solid #ffffff15;border-radius:50%;right:-100px;top:-100px;pointer-events:none}.closing:after{content:'';position:absolute;width:340px;height:340px;border:1px solid #ffffff12;border-radius:50%;right:-150px;top:-150px;pointer-events:none}.reading-progress{position:fixed;top:0;left:0;z-index:20;width:100%;height:3px;background:#087c6d;transform:scaleX(0);transform-origin:left;pointer-events:none}.text-link{display:inline-flex;align-items:center;min-height:44px}.related a,footer a{min-height:44px;display:inline-flex;align-items:center}.related{padding-bottom:45px}.journey li{transition:transform .25s,background .25s}
@keyframes answer-in{from{opacity:.4;transform:translateY(-4px)}to{opacity:1;transform:translateY(0)}}
@media(hover:hover) and (prefers-reduced-motion:no-preference){.card:hover{transform:translateY(-5px);box-shadow:0 16px 25px #173e350b;border-color:#9ab7a4}.journey:hover .industry-art img{transform:scale(1.025)}.journey li:hover{transform:translateX(3px);background:white}.button:hover,button:hover{transform:translateY(-2px);box-shadow:0 6px 16px #173e3520}}
@media(min-width:801px) and (max-width:1100px){.hero{grid-template-columns:1.05fr 1fr;gap:30px}h1{font-size:44px}.split,.scope{gap:45px}.worksheet,.faq{gap:35px}.cards{gap:14px}.card{padding:22px}.journey{padding:24px}.industry-art{margin-inline:-24px}.journey h2{font-size:26px}}
@media(max-width:800px){.hero{padding-top:28px;gap:28px}.hero>div{max-width:640px}.journey{padding:25px;max-width:640px;width:100%;justify-self:center}.industry-art{margin-inline:-25px}.industry-art img{max-height:240px}.journey h2{font-size:27px}.journey ol{display:flex;gap:8px}.journey li{flex:1;display:block;margin:0;padding:12px;font-size:12px;line-height:1.5}.journey li span{display:block;margin-bottom:6px}.anchors{flex-wrap:nowrap;overflow-x:auto;scrollbar-width:thin;gap:23px;padding-inline:22px}.anchors a{font-size:12px;flex-shrink:0}.input-row{flex-wrap:nowrap}.input-row input{flex:1 1 140px}.input-row button{flex:0 0 auto;font-size:12px}.notes-grid textarea{font-size:16px}.hub-grid{gap:14px}footer{align-items:center;gap:8px 20px}.review-bar{letter-spacing:.4px}}
@media(max-width:480px){.input-row{flex-wrap:wrap}.input-row input{flex-basis:100%;font-size:16px;padding:14px 10px}.input-row button{width:100%;flex-basis:100%;font-size:14px;padding:16px}.journey{padding:22px}.industry-art{margin-inline:-22px}.journey li{font-size:11px;padding:10px}.journey h2{font-size:26px}.hero .lead{font-size:16px;line-height:1.7}.review-bar a{min-height:24px;display:inline-flex;align-items:center;margin:0 0 0 10px}.cards .card{padding:24px}.closing h2{font-size:28px}}
@media(max-width:350px){.wrap{padding-inline:16px}h1{font-size:32px}header{gap:12px}nav{font-size:10px;gap:5px}.journey li{padding:8px}.journey h2{font-size:24px}.review-bar{font-size:8px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.industry-art img,.card,.check,.anchors a:after,.faq summary:after,.journey li,.button,button{transition:none!important}.faq details[open] p{animation:none}.reading-progress{display:none}}
@media print{.reading-progress,.anchors{display:none!important}.card,.journey li,.button,button{transform:none!important}.notes-grid textarea{display:none}.industry-art{display:none}}
/* Clear primary action, with the logo and button kept together on phones. */
header nav{margin-left:auto}header .header-cta{display:inline-flex;align-items:center;justify-content:center;gap:13px;background:#087c6d;color:#fff;text-decoration:none;border-radius:6px;padding:15px 20px;font-size:13px;font-weight:600;min-height:48px;white-space:nowrap;flex-shrink:0;transition:background .2s,box-shadow .2s}header .header-cta:hover{background:#075f54;box-shadow:0 5px 15px #173e3518}
@media(max-width:800px){header.wrap{display:grid;grid-template-columns:auto 1fr;gap:6px 15px;padding-top:18px;padding-bottom:8px}header .header-cta{grid-column:2;grid-row:1;justify-self:end;font-size:12px;padding:12px 15px}header nav{grid-row:2;grid-column:1/-1;max-width:none;width:100%;justify-content:flex-end;gap:20px;font-size:11px}header img{width:85px}}
@media(max-width:350px){header .header-cta{font-size:11px;padding-inline:12px;gap:8px}header nav{gap:15px;font-size:10px}header img{width:77px}}
@media(prefers-reduced-motion:reduce){header .header-cta{transition:none}}