Match a real legal need
Choose one practice area you actually serve. Explain the type of matters covered, the location served and what a visitor can expect from an initial enquiry. A generic list of every legal term gives readers little help.
CLARITY BEFORE THE CONSULTATION
Law Firm SEO Audit: A Practical Website Checklist
Start with your homepage, then work through the pages potential clients use to understand your firm. Use the free check for homepage findings and the worksheet for practice pages, attorney profiles and contact paths.
Use the free niche worksheet ↓DISCOVERY + CONFIDENCE
Why good SEO matters
for law firms.
A potential client needs to understand your practice, your location and who will handle their enquiry. Clear search pages can connect a specific legal need with relevant information. Useful content and an easy contact path help people evaluate your firm; visibility alone does not establish trust or bring qualified cases.
Start with clear information and verified issues. A checklist is a starting point, not a guarantee of rankings or enquiries.
CHECK THESE PAGES YOURSELF
Make your legal services easy to understand
Choose one important route through your site. Make it useful before expanding to more pages.
Make the people visible
Link relevant practice pages to attorney profiles. Keep names, credentials and experience accurate, and explain each person’s role. A useful profile helps visitors understand the team behind the website.
Make the next step clear
Show a visible consultation or contact link on the practice page. State what happens after an enquiry only if the firm can fulfill that promise. Review phone and contact links on a mobile screen.
A SMALL CHANGE WITH A CLEAR PURPOSE
A more useful practice-page title
Fictional copy example. Use the named practice and city only when they accurately describe the page and firm. A clearer title is not a ranking guarantee.
LESS SPECIFIC
Services | Example Firm
MORE DESCRIPTIVE
ILLUSTRATIVE EXAMPLE · NOT A SCAN RESULTFamily Law in Springfield | Example Firm
What the free tool checks
We check eight things on your homepage: its secure connection, page title, short search summary, main heading, search instructions, preferred page address, image descriptions and links. Read the findings on screen and download them as a PDF.
A separate Google speed check may also be available in your report. These measurements appear on screen and are not included in the downloaded PDF.
What needs a closer look
Use this guide to review your other pages and check how easily people can find the information they need. The tool cannot tell you where you rank, how many visitors you get or whether Google has included your page. It does not check Google Maps or links from other websites. Reports are not emailed automatically.
Can’t find your website on Google? Start here.YOUR FREE WORKING COPY
Leave with an action.
Not just another score.
Mark the items you have reviewed. Write down one useful change, who will do it and how you will check it worked.
Notes stay in this page only. They are not sent or saved. Print or save as PDF before you close or reload. Do not enter customer or patient details.
0 of 5 reviewed — a checklist, not an SEO score.
Law firms review checklist
BEFORE YOU START
Law firms
SEO audit FAQs
What does the free law firm SEO audit check?
The tool checks eight things on your homepage, including its title, summary, main heading and instructions about appearing in search. Use this guide to review practice pages and profiles manually.
Will it review every attorney and practice page?
No. The automated check covers the homepage. Choose one important practice page and one profile for the worksheet below, then repeat the review as needed.
Will it show Google Maps rankings or backlinks?
No. Maps visibility, backlinks and search rankings need separate data. An owner can use Search Console to review actual search impressions and clicks.
Does a passed check mean our advertising is compliant?
No. This tool does not review legal advertising rules or certify compliance. Have the firm’s responsible reviewer approve claims and qualifications before publication.
Should we create a page for every city?
Only when the page offers accurate, distinct information that helps visitors. Repeated city names and near-identical pages do not replace useful content about a real service or office.
ONE PAGE. A CLEARER NEXT STEP.
Start with what your homepage shows.
Run the free check, then use your niche worksheet to decide what needs attention.
Check my homepage ↗