Describe the work you want
Choose one service, such as kitchen remodeling, that the business actually provides. Explain the scope and process in plain language. Help visitors decide whether the work fits their needs before they ask for an estimate.
LET THE WORK SUPPORT THE WORDS
SEO Audit for Contractors and Remodelers
Help visitors understand your services, see relevant projects and find the next step. Use the homepage check and a project-focused worksheet for your contracting or remodeling website.
Use the free niche worksheet ↓DISCOVERY + CONFIDENCE
Why good SEO matters
for contractors & remodelers.
People planning a renovation want to know what you do, whether you work in their area and whether your past projects fit their needs. Clear service pages and relevant project examples can help them evaluate your business. Good SEO makes this information easier to discover and understand; real work and a clear estimate path help the visitor take the next step.
Start with clear information and verified issues. A checklist is a starting point, not a guarantee of rankings or enquiries.
CHECK THESE PAGES YOURSELF
Show the work behind your services
Choose one important route through your site. Make it useful before expanding to more pages.
Back up the service with a project
Link to a relevant real project. Use images you have permission to publish and factual captions that explain the work. A small, clear example can be more useful than an unexplained gallery of images.
Create a clear estimate route
From that service and project, make the estimate or contact option easy to find. Explain what information you need without promising prices or response times you cannot consistently deliver.
A SMALL CHANGE WITH A CLEAR PURPOSE
Give a project a descriptive label
Fictional project label. Only describe completed work you can substantiate. Do not invent locations, before-and-after results or client endorsements.
LESS SPECIFIC
Our Work — Project 12
MORE DESCRIPTIVE
ILLUSTRATIVE EXAMPLE · NOT A SCAN RESULTKitchen Remodel: Layout and Storage Improvements
What the free tool checks
We check eight things on your homepage: its secure connection, page title, short search summary, main heading, search instructions, preferred page address, image descriptions and links. Read the findings on screen and download them as a PDF.
A separate Google speed check may also be available in your report. These measurements appear on screen and are not included in the downloaded PDF.
What needs a closer look
Use this guide to review your other pages and check how easily people can find the information they need. The tool cannot tell you where you rank, how many visitors you get or whether Google has included your page. It does not check Google Maps or links from other websites. Reports are not emailed automatically.
Can’t find your website on Google? Start here.YOUR FREE WORKING COPY
Leave with an action.
Not just another score.
Mark the items you have reviewed. Write down one useful change, who will do it and how you will check it worked.
Notes stay in this page only. They are not sent or saved. Print or save as PDF before you close or reload. Do not enter customer or patient details.
0 of 5 reviewed — a checklist, not an SEO score.
Contractors & remodelers review checklist
BEFORE YOU START
Contractors & remodelers
SEO audit FAQs
Is this suitable for remodelers as well as contractors?
Yes. The guide focuses on service pages, project evidence and estimate paths that apply to both. Choose examples that reflect your own type of work.
Does the automated check review my entire portfolio?
No. It checks the homepage. Review the chosen service and project manually using the worksheet.
Does a missing gallery prove an SEO problem?
No. A gallery is one way to show relevant work. Judge what the visitor needs and what evidence you can publish, rather than treating every missing feature as an error.
Does the scanner submit my estimate form?
No. It does not test enquiry delivery or submit forms. The business owner should arrange any end-to-end form test separately.
Should each project have its own page?
Use a separate page when there is enough useful, original detail to explain the work. Do not create many near-empty pages just to target more keywords.
ONE PAGE. A CLEARER NEXT STEP.
Start with what your homepage shows.
Run the free check, then use your niche worksheet to decide what needs attention.
Check my homepage ↗